B V Keskar was Pandit Nehru’s Information Minister for a decade, from 1952 to 1962. For him, Hindi film songs were a strict ‘no-no’ where Akashvani was concerned, as in his opinion, it should be the mission of the public broadcaster, to encourage only classical music. He had to face a lot of pressure and ridicule for this rather obdurate stand, but there is no doubt that had it not been for him, Indian classical music may have never reached and enthralled the common man,because classical music by its very nature was meant primarily for the elite.
